coursework: Pre-production planning

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1) Music video treatment

For the music treatment of Kesha's "TikTok" from 0:30 till the end, the focus will be on the vibrant and carefree party atmosphere that encapsulates the song's themes of fun and living in the moment.

Concept: The scene transitions into a lively party environment, showcasing a diverse group of friends celebrating together. The visuals will be colorful and energetic, reflecting the upbeat tempo of the music. The setting will include a house party with flashing lights, confetti, and various fun activities that embody the spirit of youth and freedom.

Visuals: As the beat drops, the camera will zoom in on Kesha, who is dancing with her friends, embodying confidence and joy. Quick cuts will show different groups engaging in various activities: dancing, playing games, and enjoying drinks. The use of slow-motion shots will emphasize moments of laughter and connection, capturing the essence of living in the now.

Symbolism: Throughout this segment, there will be playful elements like glitter and neon colors that symbolize the carefree nature of youth. Close-ups of Kesha's expressions will convey empowerment and self-expression, reinforcing the message of enjoying life without inhibitions.

Ending: The video will culminate in a group dance sequence, where everyone joins in, celebrating together. The final shot will pull back to reveal the entire party in full swing, with Kesha at the center, radiating happiness and confidence, as the music fades out.

This treatment captures the essence of Kesha's "TikTok" while highlighting themes of friendship, fun, and living life to the fullest.

2) Mise-en-scene planning

Costume: Kesha's costumewould be vibrant and playful, reflecting the upbeat and carefree nature of the song. Thinking along the lines of colorful, flashy outfits with lots of sequins or glitter to emphasize a party vibe. Other characters will wear similar styles but in variations to create a cohesive look that aligns with the pop genre and the theme of self-expression.


Lighting: Planning  for a mix of bright, colorful lighting during energetic scenes to enhance the fun atmosphere. Using natural light for outdoor scenes, possibly during the golden hour for a warm glow. For indoor shots, i'll be using ring lights or neon lights to create a dynamic and modern feel, ensuring that the lighting complements the mood of each scene.


Actors/performers: Besides Kesha,i'll be casting a diverse group of friends or party-goers who embody the spirit of the song. They will be position in a way that they interact with Kesha, perhaps dancing around her or engaging in playful activities, which will help the audience connect with the energy and message of the song.


Make-up: Going for bold and expressive make-up looks that match the costumes.such as Glitter, bright colors, and fun designs can amplify the overall aesthetic and align with the party theme.


Props: fun props like colorful drinks, party hats, or musical instruments to enhance the celebratory feel of the video. Ensuring that all props are safe and appropriate for the setting.


Setting: vibrant and lively locations, such as a party scene in a club or an outdoor festival, that reflect the energetic vibe of the song. The setting would enhance the narrative of having fun and living in the moment, which is central to Kesha's music.

3) Shot list

Shot No.

Shot

Filmed?

1

Close-up of the person getting out of the bathtub

yes

2

close up of her looking at the mirror and close up  on the toothbrush.

yes

3

birds eyes view of Kesha and friends cheering and toasting to the start of the party.

yes

4

Close-up of empty water bottle and shoe.

yes

5

Flashing lights, vibrant colors, and energetic dance sequences to enhance the party atmosphere.

yes

6

flashingf lights of the party table

yes

7

close ups of her shoesyes

8

close up of her fingers

yes

9

birds eye view of her in  the tub 

yes

10

shot of her stretchingyes

11

another birds eye view of her in tub

yes

12

close up of her picking up her shoe and the bottle off the flooryes

13

shot of her walking out of the bathroom

yes

14

medium shot of her walking up to the sink

yes

15

shot of her holding the toothbrush

yes

16

shot of her brushing her teeths

yes

17



18


19





4) Shooting schedule

9th november


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