Preliminary exercise: Research and planning

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 1) State the song you have chosen for your preliminary exercise.

"Tiktok" by Kesha.


2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene.


Camerawork:
  - Creative use of close-up shots to emphasize Lady Gaga's expressions and performance.
  - Dynamic camera movements that enhance the energetic and theatrical vibe of the video.
  - Wide shots capturing the elaborate costumes and set design, showcasing the grandeur of the production.

Editing:
  - Quick cuts and transitions matching the fast-paced beat of the song, creating a sense of urgency and excitement.
  - Visual effects like color grading and overlays to enhance the futuristic and avant-garde aesthetic.
  - Seamless editing between different scenes, maintaining a cohesive narrative flow throughout the video.

Mise en Scene:
  - Extravagant and flamboyant costumes that reflect Lady Gaga's unique style and persona.
  - Futuristic and surreal set design with bold colors and geometric shapes, creating a visually striking backdrop.
  - Symbolic props like the poker chips and cards incorporated into the scenes, adding depth to the thematic elements of the video.




Camerawork:
  - Vibrant and colorful shots capturing the sunny California vibe and beach scenes.
  - Use of aerial shots to showcase the picturesque landscapes and beach settings.
  - Close-up shots of Katy Perry and other performers, emphasizing their energy and charisma.

-Editing:
  - Seamless transitions between different scenes, creating a cohesive visual narrative.
  - Visual effects like color enhancement to amplify the bright and summery feel of the video.
  - Quick cuts and dynamic editing matching the upbeat tempo of the song, enhancing the overall excitement.

Mise en Scene:
  - Beach-themed set design with palm trees, beach balls, and surfboards, creating a lively and summery atmosphere.
  - Costumes featuring vibrant colors, swimsuits, and beachwear, complementing the California beach aesthetic.
  - Props like sunglasses, ice cream cones, and beach umbrellas adding to the playful and carefree tone of the video.



Camerawork:
  - Varied camera angles capturing Pink's dynamic performance and interactions with the crowd.
  - Close-up shots highlighting emotions and expressions, adding depth to the storytelling.
  - Crowd shots showcasing the energetic and inclusive atmosphere of the video.

Editing:
  - Quick cuts and transitions matching the energetic beat of the song, enhancing the video's pace.
  - Visual effects like color grading to amplify the vibrant and celebratory mood.
  - Seamless editing between performance scenes and crowd interactions, maintaining a cohesive narrative flow.

Mise en Scene:
  - Concert-like set design with stage lighting and audience participation, creating a lively and engaging ambiance.
  - Costumes reflecting Pink's edgy style and stage presence, adding to the rebellious and celebratory theme.
  - Props like confetti, party decorations, and drinks contributing to the festive and party atmosphere portrayed in the video.





3) Write a short music video treatment for your extract (this is basically a script for your music video). You can find an example of a treatment here. If you are making your real coursework then feel free to use the treatment from your summer project.

In the opening 45 seconds of the music video for "Tik Tok" by Kesha, i set the scene with a vibrant and energetic party atmosphere. The video starts with a shot of a clock striking midnight, signaling the start of a wild night. Kesha bursts into a colorful room filled with flashing lights and a group of friends getting ready for a night out. As the beat drops, the video cuts to Kesha and her friends dancing and singing along to the catchy chorus. The fast-paced editing captures the excitement and carefree spirit of the song, making viewers want to join in on the fun. As the party scene unfolds, Kesha and her friends grab glitter and start a spontaneous glitter fight, adding a playful and visually captivating element to the video. The camera follows Kesha as she moves through the party, interacting with different characters and spreading her infectious energy. The color palette is bold and vibrant, reflecting the song's lively and carefree vibe. The first 45 seconds set the stage for a night of adventure and fun, drawing viewers into Kesha's world of unapologetic self-expression and celebration.



4) Write a shot list containing EVERY shot you plan to film AND additional shots to create flexibility when editing (in a music video you will find you need FAR more shots than you think, particularly close-ups). These additional shots can be close-ups, alternative angles or something more creative. I advise using a simple table on Microsoft Word/Google Docs to set out your shot list - you can find an example here (this is from narrative filmmaking but the same format can be used for any video project). 

In the first 45 seconds of the music video for "Tik Tok" by Kesha, the shot list can be tailored to capture the fast-paced and energetic vibe of the song:

1. Close-up of a clock striking midnight, setting the scene for the night ahead.
2. Quick cuts of Kesha getting ready, applying bold makeup and styling her hair.
3. Shots of Kesha entering a colorful room filled with friends, all dressed up for a night out.
4. Group shot of Kesha and friends cheering and toasting to the start of the party.
5. Montage of Kesha and friends dancing and singing along to the infectious chorus.
6. Close-up of glitter being thrown in the air, adding a touch of sparkle and fun.
7. Dynamic shots of Kesha interacting with different partygoers, showcasing her personality.
8. Slow-motion shots of Kesha laughing and enjoying the moment, capturing genuine joy.
9. Flashing lights, vibrant colors, and energetic dance sequences to enhance the party atmosphere.

These shots provide a mix of close-ups, group shots, and dynamic angles to ensure flexibility during editing and create a visually captivating opening for the music video.

5) Plan your mise-en-scene: what iconography are you including to ensure your audience understands the genre and style of your artist? Plan your settings, costume, make-up, props and lighting. 

To establish the genre and style of Kesha in the music video for "Tik Tok" within the first 45 seconds, the mise-en-scène can be carefully planned:

Settings:
- A vibrant, colorful bedroom filled with neon lights and quirky decorations to reflect a party atmosphere.
- Transition to a lively, crowded party scene with flashing lights and energetic dance moves.

Costume:
- Kesha in a bold, edgy outfit with glittery elements and statement accessories.
- Friends dressed in trendy, party-ready attire, incorporating sequins, neon colors, and playful accessories.

Make-up:
- Kesha with dramatic, glittery eye makeup and bold lip color to enhance her unique style.
- Friends with fun and colorful makeup, including glitter accents and bold eyeliner for a party look.

Props:
- Glitter cannons or confetti for added visual impact during celebratory moments.
- Party drinks, neon signs, and retro gadgets to enhance the party aesthetic.

Lighting:
- Bright, colorful lighting to create a lively and dynamic atmosphere, emphasizing the party mood.
- Use of neon lights and strobe effects to enhance the energetic and vibrant feel of the video.

By incorporating these elements into the mise-en-scène of the music video, the audience can quickly grasp the genre and style of Kesha, setting the tone for a fun and energetic visual experience from the start.

6) Plan a shooting schedule that will ensure everything is filmed by the deadline. Include when, where, who is required, planned equipment and any other aspects you need to arrange. 

Sunday early in the morning as it matches the theme of the music video.

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