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coursework: Pre-production planning

1)  Music video treatment For the music treatment of Kesha's "TikTok" from 0:30 till the end, the focus will be on the vibrant and carefree party atmosphere that encapsulates the song's themes of fun and living in the moment. Concept: The scene transitions into a lively party environment, showcasing a diverse group of friends celebrating together. The visuals will be colorful and energetic, reflecting the upbeat tempo of the music. The setting will include a house party with flashing lights, confetti, and various fun activities that embody the spirit of youth and freedom. Visuals: As the beat drops, the camera will zoom in on Kesha, who is dancing with her friends, embodying confidence and joy. Quick cuts will show different groups engaging in various activities: dancing, playing games, and enjoying drinks. The use of slow-motion shots will emphasize moments of laughter and connection, capturing the essence of living in the now. Symbolism: Throughout this segment, the

Statement of intent part3

  In the initial moments of the video, Kesha introduces a vibrant and carefree atmosphere that encapsulates the essence of youth culture. This aligns with the Uses and Gratifications Theory , which suggests that audiences actively seek out media that fulfills their personal needs , such as escapism and entertainment. The video’s colorful visuals and upbeat tempo serve to attract a demographic that values fun and spontaneity, reinforcing the idea that music is a form of self-expression and a way to connect with peers. As the video progresses, media language plays a crucial role in conveying Kesha's message. The use of bright colors, dynamic editing, and playful imagery creates a sense of joy and freedom. This aligns with the concept of intertextuality , where references to pop culture and social media trends enhance the viewer's experience. The visual elements work in tandem with the lyrics, emphasizing themes of partying and living in the moment, thereby creating a cohesiv

Preliminary exercise: learner response

1) Type up your teacher's feedback  in full  plus a summary of the comments you received from other students in the class. WWW: good research good opening shot- good angle narrative elements distant lip sync cutaways to party - use of black and white camera movement EBI: more detailed shot list more dishevelled subject- make up etc students' feedback: WWW: very good research link between lyrics & visuals close-ups good editing black and white EBI: shot list too little  could be a longer flashbacks mise en scene 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  three  WWW bullet points and  three  EBI bullet points for your work. WWW: i have done a good research link between lyrics & visuals, close-ups, good editing EBI: shot list too little , could be a longer flashbacks, mise en scene 3) How effectively did you complete the objective you laid out in your mini preliminary exercise  statement of intent ? - 

Preliminary exercise: Research and planning

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  1) State the  song  you have chosen for your preliminary exercise. "Tiktok" by Kesha. 2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. Camerawork:   - Creative use of close-up shot s to emphasize Lady Gaga's expressions and performance.   - Dynamic camera movements that enhance the energetic and theatrical vibe of the video.   - Wide shots capturing the elaborate costumes and set design, showcasing the grandeur of the production. Editing:   - Quick cuts and transitions matching the fast-paced beat of the song, creating a sense of urgency and excitement.   - Visual effects like color grading and overlays to enhance the futuristic and avant-garde aesthetic.   - Seamless editing between different scenes, maintaining a cohesive narrative flow throughout the video. Mise en Scene:   - Extravagant and flamboyant costume

statement of intent part 2

  Kesha's music video "Tik Tok" offers a fantastic opportunity to delve into the creative and cultural significance of this iconic piece. "Tik Tok" by Kesha revolutionized the pop scene with its infectious beat, catchy lyrics, and rebellious spirit. In my statement of intent, I will explore how the music video encapsulates themes of freedom, self-expression, and living in the moment, resonating with a generation embracing individuality and empowerment. Kesha's "Tik Tok" music video serves as a visual feast that complements the song's carefree and party-centric vibe. The video's vibrant colors, energetic choreography, and eclectic fashion choices mirror the song's message of unapologetically embracing one's unique style and attitude. Through the video's narrative, Kesha embodies a persona that exudes confidence, independence, and a willingness to break societal norms, encouraging viewers to embrace their true selves and live l

Ignite presentation learner response

  1) Type up your feedback   in full   including the ratings out of five for each of the categories.  WWW: some good research- magazine cover. some ref to representation. mise on scene EBI: pause on beginning no full sentence reading too much from board. some slides without images. timing would be improved.   1) 2 2) 3 3) 3 4) 2 5) 3 6) 2 2) Use this feedback, comments from peers and your own reflection on your presentation to  self-assess  and write your own detailed  WWW  and  EBI  for your coursework concept and presentation as a whole. WWW: well spoken. the location matches with the theme of the song. EBI: no full sentence. add theories. add images on your slides. 3) Write a  paragraph  discussing how your presentation will lead into your actual coursework production. Do you need to update your statement of intent? Does your concept offer enough clarity? Is it appropriate for the audience specified in the brief? Is it achievable to film with the resources you have available? Can yo

media awards

  the lurking crow by Leila: cinematography/camerawork : i like how she used wide shots to capture the actor and the killers body movement. mise-en-scéne : the setting matches the film theme as in it has natural comfortable setting. lighting : natural light used in the house for the video. sound : diegetic/non-diegetic; on/off screen, sound bridge; parallel/contrapuntal sound, voiceover narration had a good sound design When the girl was talking on the phone you could clearly hear the person on the other side. There was no background noise interrupting the audio. editing :good use of saturing (Shot reverse shot was used as well). Intuition by Sopiga cinematography/camerawork :  The camera used was really clear so we could see everything clearly. Wide shot was used  a lot as well as some close ups. mise-en-scéne : casual setting mostly at home. The facial expressions that were used very well  as  it makes  it appealing to the audience since the actors were acting properly. lighting :  N