Statement of Intent – Music Magazine

 Statement of Intent – Music Magazine

For my coursework, I am producing a music magazine that embodies a bold, modern aesthetic while appealing to a diverse and engaged audience. The magazine will focus on hip-hop, R&B, and contemporary music culture, featuring Hadiya, a fictional artist who represents authenticity, style, and boundary-pushing creativity. My aim is to create a publication that reflects the evolving music industry while using media language effectively to engage my target audience.

Target Audience & Representation

My magazine is aimed at young adults aged 16-30 who are passionate about music, fashion, and contemporary culture. This demographic is highly active on social media especially on Tik Tok and Youtube, engages with streaming platforms, and follows artists who are not only talented but also outspoken and authentic. They are drawn to music that reflects real experiences and challenges mainstream expectations. By featuring Hadiya, a hijabi artist in the hip-hop and R&B industry. I aim to challenge stereotypes and bring fresh representation to a genre that has historically lacked visibility for artists like her.

The music industry is becoming more diverse, and my magazine aligns with this cultural shift by celebrating artists who break boundaries. Hadiya’s presence in the magazine will help redefine perceptions of identity in music while appealing to an audience that values inclusivity. Through her feature interview and imagery, I want to highlight how she balances faith, fashion, and artistry, showing that representation in music goes beyond sound, it’s also about visibility and cultural impact.

Use of Media Language

To create a visually striking and professional magazine, I will use key elements of media language, including typography, color schemes, layout, and imagery. The masthead will be bold and modern, using a sleek, sans-serif  typeface to reinforce the magazine’s contemporary style. My chosen color scheme black, white, and an accent color (red or gold) will create strong visual contrast, helping establish brand identity while ensuring consistency across the cover, tour dates poster, and feature spread.

Photography will play a central role in engaging my audience. The front cover will feature a hero shot of Hadiya, styled to reflect her confidence and artistic identity. I will use direct address in the cover image to create a personal connection with the audience, making the magazine feel more immersive. The mise-en-scène, including lighting, costume, and background, will be carefully planned to reinforce Hadiya’s image as a bold and stylish artist.

The cover lines will be concise and impactful, using engaging language to draw the audience in. In the feature article, I will use pull quotes and subheadings to break up the text and maintain reader interest. The layout will be structured yet dynamic, using negative space effectively to keep the pages clean and professional. Social media integration will also be highlighted, encouraging audience interactivity and reinforcing the magazine’s relevance in today’s digital landscape.

By combining strong visual design with engaging content, my magazine will reflect the values and interests of its target audience. Through careful use of media language, I aim to create a publication that not only informs but also inspires, celebrating the diversity and evolution of contemporary music culture.