Introduction to radio: blog tasks
BBC SoundsRead this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
On the face of it, BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.
2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
Relying on pensioners to provide the audience is not sustainable for an organisation that relies on convincing the vast majority of the public to pay for its services. Although millions of young Britons continue to tune in to traditional BBC radio stations, Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.
3) What is BBC Sounds?
4) How do audiences listen to radio content in the digital age?
Convincing people to break their existing habits and put their trust in a BBC-only app will not be easy. Spotify has started to include a large number of podcasts – including BBC material – directly in its app and a growing number of people listen to the radio via voice assistants such as Amazon’s Alexa. Although there is the prospect of commercial radio being added later, industry voices have raised concerns that the app is a solution in search of a non-existent problem.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
6) Why does the BBC need to stay relevant?
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
8) How does it link to BBC Radio?
9) What are the criticisms of the BBC Sounds app?
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?