Introduction to radio

 

Introduction to radio: blog tasks

BBC Sounds

BBC SoundsRead this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

On the face of it, BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

Relying on pensioners to provide the audience is not sustainable for an organisation that relies on convincing the vast majority of the public to pay for its services. Although millions of young Britons continue to tune in to traditional BBC radio stations, Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.

3) What is BBC Sounds?

A new app and website that formally launches on Tuesday with a glitzy event at Tate Modern. It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.

4) How do audiences listen to radio content in the digital age?

Convincing people to break their existing habits and put their trust in a BBC-only app will not be easy. Spotify has started to include a large number of podcasts – including BBC material – directly in its app and a growing number of people listen to the radio via voice assistants such as Amazon’s Alexa. Although there is the prospect of commercial radio being added later, industry voices have raised concerns that the app is a solution in search of a non-existent problem.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?

“The world in which we offer this amazing idea called the BBC has changed exponentially over nearly a century and particularly in the last decade,” he says. “And because the BBC is really important and valued by licence fee [payers] it’s got to continue to be relevant.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

Music, news, drama, documentaries, true crime, comedy – if you want it in your ears, you start with the orange button. 

8) How does it link to BBC Radio?

The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists. 

9) What are the criticisms of the BBC Sounds app?

Sounds is easy to use, though I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough. My other main problem is there isn’t enough content. “Spooky Sounds” only offered me 11 shows; “Be Curious” just 10. 

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

The BBC launched a couple of new podcasts, including the aforementioned 5 Live Waco series End of Days (make sure you use a capital D in search, or it won’t turn up: insert rolly-eye emoticon here), and Beyond Today, a 20-minute podcast that delves deeper into the big stories of the Today programme.