Summer Project: coursework planning':
1) Research: music videos
Music Video 1: Narrative
In the music video for "Lemonade" by Alexandra Stan, narrative is used to tell a story that captivates the audience. The video follows a storyline where Alexandra Stan portrays a character going through different emotions and experiences, which creates a sense of intrigue and engagement for the viewers.The narrative in the music video impacts the audience by drawing them into the story and making them emotionally connected to the song. By visually representing the lyrics through a storyline, the audience can better understand and relate to the message of the song.Additionally, the music video incorporates elements of the post-structuralist theory by potentially leaving room for interpretation and multiple meanings. The visuals and storytelling may evoke different responses and emotions from viewers, allowing for individual perspectives on the narrative.Overall, the narrative used in the music video for "Lemonade" enhances the audience's connection to the song, creates a memorable viewing experience, and leaves room for personal interpretation and reflection.
Music Video 2: Camerawork (shots, angles, movement)
In the music video for "The Way I Are" by Timbaland, various camera shots and movements are used to enhance the visual storytelling. The video incorporates a mix of close-up shots, medium shots, and wide shots to capture different perspectives and emotions. Additionally, there are dynamic camera movements such as tracking shots and panning shots that add energy and movement to the video, complementing the rhythm of the song. These camera techniques help create a visually engaging experience for the audience, emphasizing key moments and enhancing the overall impact of the music video.The camera angles in the music video for "The Way I Are" by Timbaland play a crucial role in enhancing the storytelling. Different camera angles are used to create specific effects and convey emotions to the audience. For example, low-angle shots can make the subject appear larger or more powerful, while high-angle shots can make them seem vulnerable or insignificant. By strategically using a variety of camera angles, the video can evoke different feelings and perspectives, adding depth to the storytelling and enhancing the overall visual experience for the viewers.
Music Video 3: Mise-en-scene
The music video for "Shower" by Becky G effectively uses mise-en-scene to convey meanings and enhance the audience's understanding of the genre of music and the artist's personality.
costume: Becky G's outfits in the video are casual and youthful, reflecting the upbeat and fun nature of the song. The use of bright colors and trendy styles aligns with the pop genre of the music, creating a vibrant and energetic visual appeal.
Lighting: The video employs bright and colorful lighting schemes, enhancing the cheerful and feel-good atmosphere of the song. The lighting contributes to the overall positive and lively tone of the music video, reinforcing the pop genre and Becky G's vibrant personality.
acting: Becky G's performance in the video exudes confidence, playfulness, and charisma, which align with her brand identity as a young and talented artist. Her expressions and interactions with the camera communicate a sense of joy and self-assurance, reinforcing the upbeat nature of the song.
Makeup and Hairstyle: The makeup and hairstyles of Becky G in the video are trendy and youthful, complementing the overall aesthetic of the music video. The use of contemporary makeup styles and hairstyles helps establish Becky G's image as a fashionable and modern artist within the pop music genre.
Props and Setting: The video features colorful and visually appealing props and settings, such as a vibrant bathroom scene and playful elements like rubber duckies and bubbles. These props and settings contribute to the lighthearted and fun atmosphere of the video, reinforcing the pop genre and creating a connection with the audience.
Overall, the use of mise-en-scene in the music video for "Shower" by Becky G effectively communicates the pop genre of the music and showcases the artist's vibrant personality and brand identity through elements like costume, lighting, acting, makeup, props and setting.
Music Video 4: Editing
The music video for "Problem" by Becky G uses editing techniques like pace, transitions, shot variety, and juxtaposition to create a dynamic and engaging visual experience for the audience. The pace of the video is often fast and energetic, matching the upbeat tempo of the song. Quick cuts between shots, rapid transitions, and a high number of shots contribute to the sense of excitement and movement in the video. Juxtaposition is used to contrast different scenes or elements, adding visual interest and creating a dynamic flow. The music video enhances the overall pace and excitement, aligning with the energetic vibe of the song. The quick transitions and varied shots keep the audience visually stimulated and immersed in the performance, contributing to a sense of dynamism and liveliness throughout the video. The editing style effectively complements the music, creating a cohesive and engaging viewing experience for the audience.
Music Video 5: Conventions
The music video for "Roar" by Katy Perry incorporates several key conventions of music videos as outlined by Andrew Goodwin's theory. Some of the conventions you can spot in the video include performance, narrative, and intertextuality. In the video, Katy Perry delivers a captivating performance, showcasing her talent and stage presence, which is a common convention in music videos. The narrative element is also present as the video tells a story of survival and empowerment, aligning with the themes of the song. Additionally, intertextuality is evident through references to pop culture and iconic imagery, adding layers of meaning and engaging with the audience on multiple levels.These conventions help enhance the visual storytelling and emotional impact of the music video, making it a compelling and memorable viewing experience for the audience.
Music Video 6: Visual effects, intertextuality or product placement
The music video for "Tik Tok" by Kesha incorporates interesting visual effects and intertextuality to create a unique and engaging viewing experience. The video features vibrant and colorful visuals, along with effects like slow-motion shots and multicoloured imagery, which contribute to the overall fun and energetic vibe of the song. Intertextuality is evident through references to pop culture icons and symbols, adding layers of meaning and creating a sense of relatability for the audience.The visual effects and intertextuality in the "Tik Tok" music video enhance the overall aesthetic and storytelling, making it visually captivating and memorable. The construction of these elements adds depth and visual interest to the video, aligning with the upbeat and carefree nature of the song. Additionally, the incorporation of product placement in music videos is another interesting aspect to explore, as it can provide insight into how artists collaborate with brands to enhance their visual narratives and connect with audiences in a unique way.
2) Planning: music video treatment
Tik Tok by Roda
The artist and the song i would use in my video is Kesha - TikTok. For the music video treatment of "Tik Tok" by Roda, the video will showcase Roda in a lively and vibrant setting, capturing her iconic style and energy. The video will kick off with Roda in a bustling cityscape, exuding confidence and attitude. As the music starts, we'll transition into performance scenes where Roda's stage presence and charisma take center stage, highlighting the performance element. To incorporate the focus on footwear for the sponsorship deal, the video will feature close-up shots of Roda's fashionable and eye-catching shoes throughout the video. These shots will seamlessly blend into the performance sequences, ensuring the sponsored footwear is prominently displayed in a visually appealing manner. Dynamic camera work and editing techniques will be used to enhance the visual impact and maintain audience engagement.
As the video progresses, we'll intersperse shots of Roda interacting with the environment, dancing, and radiating her signature style, all while showcasing the sponsored footwear. The treatment aims to seamlessly integrate Roda's performance with the sponsored footwear, creating a cohesive and captivating music video that fulfills the requirements of the brief.
3)Statement of intent:
In crafting the Statement of Intent for a music video treatment centered around "Tik Tok" by Kesha, the primary
goal is to encapsulate the song's lively and carefree essence through a visually engaging narrative.
The video will be designed to resonate with the audience by infusing the spirit of the song into the visuals.
Dynamic performance elements will be incorporated, choreographed to complement the upbeat tempo and lyrics
of the track. The use of trendy and stylish footwear products will seamlessly blend into the scenes, enhancing the
overall aesthetic and adding a touch of fashion flair to the video.The visual storytelling will focus on capturing the
essence of a fun and spontaneous night out, mirroring the lyrics' themes of partying and living in the moment.
Through vibrant and energetic scenes, the video aims to transport viewers into a world where they can let loose
and embrace the carefree spirit of the song.The choreography will be designed to reflect the song's infectious
energy, encouraging audience engagement and creating a memorable viewing experienceBy carefully integrating
performance elements and sponsored products like footwear into the music video's visual narrative, the aim is to
create a cohesive and immersive viewing experience that not only entertains but also resonates with the audience
on a deeper level. The video will strive to capture the essence of "Tik Tok" by Kesha in a visually captivating way,
ensuring that the storytelling, choreography, and product integration work harmoniously to bring the song to life
on screen.
4) ignite presentations:
Comments
Post a Comment